“Winner / Gagnon!”
OLG had an antiquated website for their Pro-Line game resulting in drop off and missed opportunities to recruit new players. Our task was to create a new site and reimagine the user experience for desktop and mobile.
Research showed that sports gamers are very different from traditional lottery players. They are very knowledgeable and rely heavily on statistics. Their research is the backbone of their gaming strategy and they often make game-time decisions before buying a Pro-Line ticket.
Our approach was to create a desktop and mobile experience that acted as a one-stop shop for Pro-Line players. The site aggregated mainstream sports news and stats to make research easy. We built in a virtual ticket builder that could be scanned at retail locations for purchase, or played as a game demo to help recruit new players.
As a long standing client, this was was proposed to OLG as a proof of concept demonstration of our UX, IA, strategic thinking and creative ability.
