HP Store Vancouver was a small store in an out of the way location.
It was hard to get people to notice this store, let alone have it become a destination. The goal was to create awareness and give people a reason to come in and a reason to come back.
We turned the store into a 'catalyst for creativity' by turning the store into an intimate after-hours creativity speak-easy. Aspiring bloggers, DJs and artists could come in and hear a presentation from local celebrity bloggers, DJs, and artists who would provide advice, answer questions and hopefully inspire attendants to tackle their own creative projects.
We built up a strong twitter following to sustain ongoing conversations and buzz about the events and store offers. Followers were treated to random giveaways and other prizes. The goal was to convert the store from an out of the way computer store into an intimate boutique that caters to the creative side in all of us.
The store saw a 20% increase in traffic and and an 8% increase in quarterly sales and a 200% increase in Twitter followers.
