Winter tire sales can make or break a dealership's service business.
So let’s do a campaign about winter tires, right? No. That only answers the question “Why do I need winter tires?” We needed a reason for people to come to Certified Service so we asked, "why Certified Service?"
The key differentiator between service at the dealership and an independent garage is expertise. No one knows how to get these cars ready for winter better than the people that built them.
So we created a charming series of testimonial videos featuring Canadians who are new to winter driving and how they put their trust in their dealer. From the new Canadian who’s never seen snow before, to the new mom that has a whole new outlook on safety. We show how their fear is eased because of the help they received from the experts at Certified Service.
These videos resulted in significant brand lift and a well above industry average completion rate on Youtube thus helping to successfully spread the the word that Certified Service are trusted experts.
And because of this and a solid retargeting strategy, they sold a lot of tires. Like, a lot a lot.
